TERMS & CONDITIONS

Effective Date: October 24, 2026

Welcome to SHIFT.

These Terms & Conditions (“Terms”) govern your use of www.shiftessential.com, your purchase of SHIFT products, your participation in SHIFT email or SMS communications, and your other interactions with SHIFT Essentials (“SHIFT,” “we,” “us,” or “our”).

By accessing our website, placing an order, or otherwise using our services, you agree to these Terms.

If you do not agree with these Terms, please do not use our website or services.

1. About SHIFT

SHIFT is a consumer retail company that curates and offers everyday household and personal essentials, including products from Black American-owned businesses.

Our products and offerings may include limited-edition boxes, individual products, future recurring or subscription offerings, promotional releases, and other products or services made available through SHIFT.

Website: www.shiftessential.com

Business Email: [INSERT SHIFT BUSINESS EMAIL]

Business Address: [INSERT SHIFT BUSINESS MAILING ADDRESS]

2. Website Use

You may use the SHIFT website only for lawful purposes.

You agree not to:

• Use the website in a fraudulent or unlawful manner

• Attempt to interfere with the security or functionality of the website

• Attempt to gain unauthorized access to SHIFT systems or customer information

• Copy, reproduce, misuse, or commercially exploit SHIFT branding, website content, photographs, graphics, or other proprietary materials without permission

• Submit false, misleading, or fraudulent order information

• Use automated systems to interfere with normal website operation

We may restrict or terminate access to the website when reasonably necessary to protect SHIFT, our customers, or our services.

3. Product Information

We make reasonable efforts to accurately display product descriptions, photographs, quantities, pricing, and other information.

However:

• Product packaging may change

• Manufacturers may update labels, ingredients, designs, or specifications

• Colors may appear differently depending on your device

• Products may become unavailable

• Contents of future SHIFT boxes or releases may change

We reserve the right to correct errors or inaccuracies and update product information at any time.

4. Founder Edition

The SHIFT Founder Edition is a limited initial release.

References to the “Founder Edition,” “Founder Box,” “First 250,” or similar terminology describe participation in SHIFT's limited inaugural customer release.

Purchasing a Founder Box or receiving a Founder Number does not provide:

• Ownership in SHIFT

• Equity in SHIFT

• Voting rights

• Profit-sharing rights

• Partnership status

• Membership interest in the company

• Any other financial or ownership interest

Founder recognition is a customer recognition program only.

5. Orders

All orders are subject to acceptance and availability.

After you place an order, you may receive an electronic confirmation. Receipt of an automated confirmation does not necessarily mean that an order has been finally accepted if there is a payment, inventory, fraud, pricing, or other processing issue.

SHIFT reserves the right to cancel or decline an order when reasonably necessary, including in cases involving:

• Payment failure

• Suspected fraud

• Incorrect pricing

• Inventory shortages

• Duplicate transactions

• Technical errors

• Delivery or fulfillment limitations

If we cancel a paid order, we will take appropriate steps regarding the payment in accordance with the circumstances and applicable law.

6. Pricing, Taxes, and Fees

Prices shown on the SHIFT website are displayed in U.S. dollars unless otherwise stated.

Orders may include additional amounts such as:

• Sales tax

• Personal Delivery fees

• Shipping fees

• Other charges clearly disclosed before purchase

The final amount will be displayed before payment is completed.

SHIFT may change prices or fees for future orders at any time.

A pricing change will not retroactively change the price of an order that has already been successfully completed unless correction is required because of an obvious error or as otherwise permitted by law.

7. Personal Delivery and Shipping

SHIFT may offer different fulfillment options depending on the customer's location.

These may include:

Personal Delivery

Eligible customers may be offered Personal Delivery in designated service areas.

Personal Delivery availability may depend on:

• Delivery address

• Service area

• Route availability

• Order volume

• Operational considerations

U.S. Shipping

Orders outside the Personal Delivery service area may be shipped using available shipping carriers.

Shipping charges, when applicable, will be displayed before checkout is completed.

8. Order Preparation and Updates

SHIFT boxes are thoughtfully prepared and packed with care.

Preparation, shipping, and arrival timing may vary depending on factors including:

• Product availability

• Order volume

• Customer location

• Delivery method

• Carrier conditions

• Weather

• Holidays

• Other circumstances outside SHIFT's reasonable control

We do not guarantee an exact preparation, shipping, or delivery date unless expressly stated in writing for a particular order.

When available, SHIFT may provide order updates by email, SMS, or other communication methods.

9. Payment Processing

Payments may be processed through third-party payment providers such as PayPal.

By submitting payment information, you authorize the applicable payment provider to process the amount displayed at checkout.

SHIFT generally does not directly store complete credit card, debit card, or bank account information submitted through an independent payment processor.

Your use of a third-party payment service may also be subject to that provider's own terms and privacy policies.

10. Cancellations, Returns, and Refunds

Eligibility for cancellation, return, replacement, or refund may depend on:

• Order status

• Product type

• Whether an order has already been prepared, shipped, or delivered

• Product condition

• Hygiene or personal-care considerations

• Damage or fulfillment errors

• Applicable law

If you have a problem with an order, contact SHIFT at:

[INSERT SHIFT CUSTOMER SERVICE EMAIL]

We will review the issue and determine the appropriate resolution based on the circumstances and applicable policies.

Nothing in these Terms limits any consumer rights that cannot legally be waived.

11. SHIFT SMS PROGRAM TERMS

SHIFT may offer customers the opportunity to receive SMS/text messages.

Participation is optional.

You are not required to consent to marketing text messages as a condition of purchasing a SHIFT product.

Types of Messages

If you specifically opt in to SHIFT SMS communications, messages may include:

• Product announcements

• Founder Edition updates

• New product releases

• Promotions and special offers

• Restock information

• Event announcements

• Community updates

• Order updates

• Delivery or shipping information

• Other communications consistent with the consent you provided

Message Frequency

Message frequency varies.

The number of messages you receive may depend on your interaction with SHIFT, current promotions, order activity, product releases, and the type of SMS program you joined.

Message and Data Rates

Message and data rates may apply.

Your mobile carrier's standard messaging and data charges may apply depending on your service plan.

SHIFT is not responsible for charges imposed by your mobile carrier.

Opting Out

You may opt out of SHIFT marketing text messages at any time.

Reply:

STOP

to a SHIFT text message to cancel future eligible marketing messages.

After opting out, you may receive a final message confirming your unsubscribe request.

Help

For assistance, reply:

HELP

where supported.

You may also contact SHIFT at:

[INSERT SMS SUPPORT EMAIL]

or visit:

www.shiftessential.com

Consent

SMS consent must be provided separately and voluntarily.

Agreeing to these Terms does not, by itself, constitute consent to receive marketing text messages.

If you later wish to receive SMS marketing after previously opting out, you must provide a new valid opt-in where required.

Mobile Number Responsibility

You represent that the mobile phone number you provide belongs to you or that you are authorized to provide consent for that number.

If your mobile number changes or is transferred to another person, you should update your information or opt out before discontinuing use of that number.

Carrier Availability

SMS delivery is subject to mobile carrier availability and network conditions.

Carriers are not responsible for delayed or undelivered messages.

SHIFT cannot guarantee that every SMS message will be delivered.

SMS Privacy

Your SMS participation is also governed by our Privacy Policy.

SHIFT does not sell your mobile phone number or SMS consent information for third-party marketing.

For additional information regarding how we handle personal information and SMS consent, please review the SHIFT Privacy Policy:

[INSERT LINK TO SHIFT PRIVACY POLICY]

12. Email Communications

If you voluntarily subscribe to SHIFT marketing emails, we may send communications about products, releases, promotions, events, Founder updates, and other SHIFT news.

You may unsubscribe at any time using the unsubscribe link included in marketing emails.

Marketing opt-out requests do not prevent us from sending necessary transactional communications related to orders or customer service.

13. Promotions

SHIFT may occasionally offer promotions, discounts, giveaways, referral programs, contests, or special offers.

Additional rules may apply to a particular promotion.

If promotion-specific terms conflict with these general Terms, the specific promotional rules will control for that promotion.

SHIFT may modify or discontinue promotions as permitted by law.

14. Intellectual Property

SHIFT's name, logos, branding, website design, photographs, graphics, written content, slogans, product presentation, and other original materials may be protected by trademark, copyright, or other intellectual property laws.

You may not reproduce, modify, distribute, sell, or commercially use SHIFT intellectual property without prior written permission.

15. Third-Party Products and Services

SHIFT boxes may contain products manufactured by independent third-party brands.

Those manufacturers are responsible for their own product ingredients, labeling, warranties, safety instructions, and manufacturing practices.

SHIFT may also link to or use services operated by third parties.

SHIFT does not control the terms, privacy practices, or operations of independent third-party websites and services.

16. Disclaimer of Warranties

To the extent permitted by law, the SHIFT website and services are provided on an “as available” basis.

We do not guarantee that:

• The website will always operate without interruption

• All website information will always be error-free

• Every product will always remain available

• Third-party services will always operate without interruption

Nothing in this section excludes warranties or consumer protections that cannot legally be excluded.

17. Limitation of Liability

To the fullest extent permitted by applicable law, SHIFT will not be liable for indirect, incidental, special, consequential, or punitive damages arising solely from your use of the website or services.

Nothing in these Terms excludes or limits liability where exclusion or limitation would be prohibited by law.

18. Privacy

Your use of SHIFT's website and services is also governed by our Privacy Policy.

Please review it at:

[INSERT LINK TO SHIFT PRIVACY POLICY]

19. Changes to These Terms

SHIFT may update these Terms from time to time as our products, services, technology, or legal obligations change.

When we update these Terms, we will revise the Effective Date shown at the top of the page.

Your continued use of the website after updated Terms become effective constitutes acceptance where permitted by law.

20. Governing Law

These Terms will be governed by applicable United States law and the laws of the state applicable to SHIFT's business operations, without limiting any mandatory consumer protections that apply based on your location.

21. Contact SHIFT

Questions about these Terms may be directed to:

SHIFT Essentials

Website: www.shiftessential.com

General Support: [INSERT SHIFT BUSINESS EMAIL]

SMS Support: [INSERT SMS SUPPORT EMAIL]

Mailing Address: [INSERT BUSINESS MAILING ADDRESS]

For SMS assistance, reply HELP where supported.

To opt out of eligible SHIFT marketing SMS messages, reply STOP.