PRIVACY POLICY

Effective Date: October 24, 2026

SHIFT Essentials (“SHIFT,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you share with us.

This Privacy Policy explains how we collect, use, protect, and share information when you visit www.shiftessential.com, purchase a SHIFT product, communicate with us, sign up for email or SMS updates, or otherwise interact with SHIFT.

By using our website or providing information to us, you acknowledge the practices described in this Privacy Policy.

1. Information We Collect

We may collect information you provide directly to us, including:

• Name

• Email address

• Mobile phone number

• Billing and shipping information

• Delivery address

• Order and purchase information

• Delivery or shipping preference

• Marketing preferences

• Email and SMS consent records

• Communications you send to SHIFT

• Customer service inquiries

When you make a purchase, payment information may be processed by third-party payment providers such as PayPal. SHIFT does not generally receive or store your complete credit card, debit card, or banking information.

We may also automatically receive certain technical information when you use our website, such as:

• Internet Protocol (IP) address

• Browser type

• Device type

• Pages visited

• Referring website

• Approximate location derived from your IP address

• Website interactions

• Cookie or similar technology information

2. How We Use Your Information

We may use personal information to:

• Process and fulfill orders

• Arrange Personal Delivery or shipping

• Send order confirmations and order updates

• Communicate when an order has been prepared, shipped, delivered, or otherwise updated

• Provide customer service

• Respond to questions and requests

• Send email marketing when you have agreed to receive it

• Send SMS/text marketing when you have specifically opted in

• Maintain customer and order records

• Prevent fraud and protect the security of our website and services

• Improve SHIFT products, services, customer experiences, and website performance

• Understand how customers interact with SHIFT

• Comply with applicable laws and legal obligations

We do not sell your personal information.

3. SMS and Text Message Marketing

If you choose to opt in to SHIFT SMS communications, you may receive text messages from SHIFT regarding products, new releases, Founder updates, promotions, special announcements, order-related information, and other SHIFT communications consistent with the consent you provided.

SMS consent is voluntary and is not a condition of purchasing a SHIFT product.

Message frequency may vary.

Message and data rates may apply depending on your mobile carrier and service plan.

You may opt out of marketing text messages at any time by replying STOP to a SHIFT text message. You may reply HELP for assistance where supported.

You may also contact us using the information provided in the Contact Us section below.

Consent to receive SMS marketing is separate from consent to receive email marketing or acceptance of other agreements.

We maintain records of SMS consent and opt-out requests as reasonably necessary to operate our messaging program and comply with applicable requirements.

All the above categories exclude text messaging originator opt-in data and consent; this information won't be shared with any third parties.

SHIFT does not sell, rent, or provide your mobile phone number or SMS marketing consent to third parties for their own marketing or promotional purposes.

We may use communications technology and service providers to facilitate messages on SHIFT's behalf, subject to appropriate privacy and data-processing obligations.

4. Email Marketing

If you subscribe to SHIFT email communications, we may send you information about:

• SHIFT products

• Founder Box updates

• New releases

• Promotions

• Company news

• Events

• Community initiatives

• Other SHIFT announcements

You may unsubscribe from marketing emails at any time by using the unsubscribe link contained in our marketing emails.

Unsubscribing from marketing emails will not prevent us from sending transactional communications that are necessary to complete or service an order.

5. How We May Share Information

SHIFT may disclose personal information when reasonably necessary to operate our business.

This may include service providers that assist us with:

• Payment processing

• Website hosting and technology

• Email communications

• SMS communications

• Order fulfillment

• Shipping

• Personal Delivery

• Customer service

• Analytics

• Fraud prevention

• Business administration

Examples may include services such as PayPal, Brevo, website hosting providers, shipping carriers, and other companies that help us provide SHIFT products and services.

These providers are expected to use information only as necessary to perform services for SHIFT or as otherwise permitted by law.

We may also disclose information when reasonably necessary to:

• Comply with law, regulation, court order, subpoena, or other legal process

• Protect SHIFT, our customers, or others from fraud, misuse, or harm

• Enforce our agreements or policies

• Protect our legal rights

• Complete a merger, acquisition, financing, reorganization, sale, or transfer involving all or part of our business, subject to appropriate protections

We do not provide customer information to unrelated companies so they can independently market their products or services to you.

6. Cookies and Website Technologies

SHIFT and the technology providers supporting our website may use cookies and similar technologies to help:

• Operate the website

• Remember preferences

• Understand website traffic

• Measure website performance

• Improve the customer experience

• Protect against fraud and misuse

Your browser may allow you to block, limit, or delete cookies.

Disabling certain cookies may affect some website functionality.

7. Payment Information

Payments made through the SHIFT website may be processed by third-party payment processors such as PayPal.

Payment providers maintain their own privacy and security practices.

SHIFT generally does not store complete payment card or bank account information submitted directly to a payment processor.

We may retain transaction information such as:

• Customer name

• Order amount

• Transaction status

• Transaction identifier

• Products purchased

• Billing or delivery details

• Payment confirmation

as necessary to process orders and maintain business records.

8. Order Fulfillment and Delivery

When you place an order, we may use your information to prepare, ship, personally deliver, track, and communicate about your order.

Information necessary to complete delivery may be provided to shipping carriers, delivery personnel, or fulfillment partners responsible for completing your order.

We limit this information to what is reasonably necessary to provide the requested service.

9. Data Retention

We retain personal information for as long as reasonably necessary to:

• Complete transactions

• Provide customer service

• Maintain business and accounting records

• Maintain marketing preferences

• Document marketing consent

• Honor unsubscribe and opt-out requests

• Prevent fraud

• Resolve disputes

• Meet legal or regulatory requirements

Retention periods may vary depending on the type of information and the reason it was collected.

10. Data Security

SHIFT uses reasonable administrative, technical, and organizational measures designed to protect personal information against unauthorized access, alteration, loss, misuse, or disclosure.

However, no internet transmission, website, database, or electronic storage system can be guaranteed to be completely secure.

11. Your Privacy Choices

Depending on where you live and applicable law, you may have rights regarding your personal information, including the ability to request:

• Access to certain personal information we maintain about you

• Correction of inaccurate information

• Deletion of certain information

• Information about how personal information is used or disclosed

• Withdrawal of certain marketing consent

You may also:

• Unsubscribe from marketing email using the unsubscribe link in an email

• Reply STOP to opt out of eligible SMS marketing messages

• Contact SHIFT directly with a privacy request

We will not discriminate against you for exercising privacy rights provided by applicable law.

We may need to verify your identity before completing certain requests.

12. Children's Privacy

SHIFT's website and services are intended for a general adult audience and are not directed toward children under 13.

We do not knowingly collect personal information from children under 13 without appropriate authorization.

If we learn that information from a child under 13 has been collected improperly, we will take reasonable steps to delete it.

13. Third-Party Websites and Services

Our website may contain links to third-party websites, social media platforms, payment providers, or other services.

SHIFT is not responsible for the privacy practices of websites or services we do not control.

We encourage you to review the privacy policies of those services before providing personal information to them.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time as SHIFT grows, our services change, or legal and regulatory requirements evolve.

When we make changes, we will update the Effective Date at the top of this page.

Material changes may also be communicated through our website or other appropriate means.

15. Contact Us

Questions, concerns, or privacy requests may be directed to:

SHIFT Essentials
Website: www.shiftessential.com
Email: [INSERT SHIFT PRIVACY OR BUSINESS EMAIL]
Mailing Address: [INSERT BUSINESS MAILING ADDRESS]

For SMS assistance, you may also reply HELP to a SHIFT text message where supported.

For SMS opt-out requests, reply STOP.